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For Sellers

List Your Horse — Privately.

Present an exceptional horse to qualified buyers without ever exposing it to the open market. Zero commission. Full control.

Complete Anonymity

Your horse is listed with basic data only. No photos, no name, no pedigree — until you release them to a specific buyer.

Pre-Qualified Buyers

Every inquiry comes from a club member. You see their name, stable, and country, and decide whether to engage.

Full Control

Optional NDA before unlock. Streaming-only video. Watermarks. Access logs. Serious process, not public theater.

The Right Audience

Only vetted buyers and buyer's agents can see your listing. No tire-kickers. No public browsing.

How Listing Works

A discreet, member-only process designed to protect your privacy at every step.

01

Join the Club

Apply for membership and complete the seller application.

02

Create Anonymous Listing

Post basic data only. Assign yourself, your rider, or your agent as the contact person.

03

Review Inquiries

Club members request access. You see who they are and decide: approve, decline, or ask for an NDA first.

04

Unlock Selectively

On approval, the full profile opens for that buyer only — watermarked video, pedigree, exact price, and your contact details.

Listing Requirements

We curate carefully. Our members expect a collection that reflects the top tier of the sport.

  • Minimum price tier: €100,000
  • Documented show record at regional, national, or international level
  • Veterinary and pedigree documentation available on request
  • Photos and videos ready for selective release to approved buyers
  • Reference from an existing member preferred (not required)
Zero success fee

You keep the deal.

EQAD charges a flat club membership. Not a cent of a successful sale goes to the platform — ever. The entire network is funded by its members.

1flat monthly fee

Same seat for buyers, sellers, and agents. No tiers.

0%commission

On every sale. Forever.

Ready to list with us?

Start with a club membership, then apply to post your first listing. Our team reviews every seller personally.